No-one could accuse us of focusing on style over substance. Our focus has always been on the quality of clinical care we offer. But after 10 years of slow expansion, we realised we really did need to have a brand identity, to help people understand at a glance what we are all about. So here it is.

The name Aspire and the flower in bloom sums up our relentless focus on the limitless potential of children in care. The flower is growing through concrete because we never forget that these children have faced struggles most of us thankfully will never know.

And yet they continue to show resilience, despite challenging ‘roots’, and can grow and flourish.

With the right support.

We have also developed some branding around our unique therapeutic model of care – SPIRAL. SPIRAL empowers front line staff to offer young people that support, so they can live healthy, happy, successful adult lives. Outcomes for care leavers are still unacceptably poor. Our mission has always been to offer the wraparound therapeutic understanding and support that children need, to change that. And we are seeing some great outcomes, within the homes that embrace this vision and partner with us to realise this mission.

To celebrate the dedication, commitment and skills of our fabulous team, and the positive outcomes for the young people, and dedicated providers we support, we will be showcasing success stories and publishing feedback from stakeholders – staff, families, Local Authorities, and the young people themselves, in the newsletter. We will also be publishing an annual outcomes audit. Don’t

take our word for the quality of what we do - listen to those we help, and look at the data!